Family Holidays Destination is a specialised brand created by Turisme de Catalunya granted to destinations that especially cater to family tourism like Malgrat de Mar.
With this brand, Turisme de Catalunya recognises those municipalities or tourist areas that offer quality resources and services especially for families. This means that they offer lodging and restaurants adapted to family needs, with a wide variety of options for leisure entertainment.
The brand encompasses the following concepts :
· Family Tourism is the type of vacation in which the main purpose of the trip is to go out· with the family. Thus, families seek tourist destinations with services that cater to children.
· The family unit is defined as a couple with children under 18 years of age.
· The group that the Family Holidays Destination main objectives focus on is families with children between the ages of 0 to 7 since they request services that are no longer needed by older age groups, such as high chairs and changing tables.
· The destination must have a highly varied leisure offering, able to satisfy the needs of the youngest members of the family (children’s menus, games, etc. )
In Catalonia, 60% of tourists that visit are families. For that reason, Catalonia has been a pioneer in Europe in finding a certified quality brand for this segment of population.
In this direction, Family Holidays Destination is one of Turisme de Catalunya’s new tourism development projects.
A tourist visiting a Family Holydays Destination will find a destination that:
· Guarantees specialised services for families.
· Pays special attention to safety standards in public areas as well as in tourism lodging.
· Offers a varied activities programme, as well as services and activities for children
· Offers facilities suitable for the youngest members of the family in public areas, regarding both lodging and complementary offerings.
· Provides easily accessible information about daily activities so families can plan their stay.
· Offers medical services and after-hours pharmacies.
Malgrat de Mar must undergo an auditing process, as well as meet certain strict requirements and parameters.
Theese assessment parameters and criteria apply to the municipality and the tourist area, as well as to the establishments and services. Thus, they affect:
· Main resources for municipal activities and services.
· Lodging companies
· Restaurant and food companies
· Complementary offering companies.